BRAND DESIGN, PRINT COLLATERAL, PACKAGING
The owner of this company is a bright entrepreneur whose current industrial product line can be found in hospitals, hotels, and cruise ships all over the world. Having successfully conquered the B2B marketplace, his next venture is the consumer market. With only a URL in place, I worked as a consultant to help name the company as well as design the brand and packaging. The name RUSSE comes directly from the formal Á La Russe style of setting a table. Since the current product line is limited to woven materials, the challenge was to develop a simple system that could be expanded as the company grows. The result is a logotype that is simple, bold and utilizes a secondary lock up for each product category.
PRINT COLLATERAL | PACKAGING
CATALOG | HOLIDAY 2015
WEBSITE | HOLIDAY
© 2016 | KEVIN FENTON