JCPENNEY

EDITORIAL DESIGN

 

In collaboration with the creative partners at STORY Studios and Derby Films, I designed a commercial pitch for JCPenney detailing the proposed new creative direction for JCPenney's Back-To-School / HELLO FALL campaign. The idea behind the pitch was to demonstrate the ability to work within the existing JCPenney brand guidelines while adding the director's subtle artistic touch.

 

 

© 2016 | KEVIN FENTON