FIT & BENDY

BRAND DESIGN, MERCHANDISE DESIGN

 

Kristina Nekyia, owner of FIT & BENDY, has developed flexibility fitness— the latest fitness trend to hit Los Angeles. In a city saturated with yoga studios and gyms, it was important to design a brand that felt as unique as the fitness technique itself. The logo is distilled from modern F and B letterforms. The primary brand language is a series of tessellated patterns that reflect the owner's personality while, the secondary brand language utilizes triangular forms meant to echo the many poses Nekyia uses in her flexibility training.

 

MERCHANDISE

OUTDOOR ADVERTISING

FULL PAGE PRINT  ADVERTISING

FRONT DESK WALL GRAPHIC

© 2016 | KEVIN FENTON