FIT & BENDY
BRAND DESIGN, MERCHANDISE DESIGN
Kristina Nekyia, owner of FIT & BENDY, has developed flexibility fitness— the latest fitness trend to hit Los Angeles. In a city saturated with yoga studios and gyms, it was important to design a brand that felt as unique as the fitness technique itself. The logo is distilled from modern F and B letterforms. The primary brand language is a series of tessellated patterns that reflect the owner's personality while, the secondary brand language utilizes triangular forms meant to echo the many poses Nekyia uses in her flexibility training.
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© 2016 | KEVIN FENTON