ABERCROMBIE & FITCH

APPAREL GRAPHIC DESIGN & PACKAGING DESIGN

 

Each collection of Abercrombie hoodies and tees are designed to sit together in stores. The main design challenge was to create a nuanced rhythm within each collection. At first glance, all of the graphics look the same. It's only when you look closer do you find this subtle visual rhythm.

 

 

A&F Women's & Girl's Fleece

Creative Director

CASSANDRA BELL

 

A&F Women's & Girl's Tees

Creative Director

DAN GILLIGAN

 

WOMEN'S PERFUME PACKAGING CONCEPT

WOMEN'S  BASIC TEES  | SUMMER  '10 | TEST MARKETS

WOMEN'S CORE COLLECTION | WINTER '12 | ALL STORES

GIRL'S CREW  | FALL  '12 | FLAGSHIP STORE ONLY

GIRL'S BASIC VEE  | SPRING  '11 | ALL STORES

GIRL'S CORE COLLECTION | SPRING  '12 | ALL STORES

GIRL'S BASIC POPOVER | SPRING  '11 | ALL STORES

© 2016 | KEVIN FENTON